Sweden heads to Vienna with FELICIA and ‘My System’, chosen through Melodifestivalen after what the official Eurovision site called a unanimous win: top points from both the public and the international juries, for a total of 161. That usually signals a country feeling rather pleased with itself, and Sweden being pleased with itself is pretty much par for the course. FELICIA, previously known as Fröken Snusk, will perform in the first half of the first semi-final.
The song itself is slick, hard-edged electronic pop, officially tagged as techno-house and eurotechno, and very obviously designed for a stage rather than for any particularly intimate relationship with the listener. There’s drive, there’s precision, and a fair bit of work going on to make the hook come across as bigger than it actually is. The trouble is that ‘My System’ comes over as bland despite all the studio wizardry. For me, there’s movement without much charm, and its central refrain does way too much repetitive heavy lifting without ever becoming truly irresistible. FELICIA has presence but on exposed lines her vocal sounds less secure than the overall production wants you to believe.
Sweden’s made a habit of sending hyper-professional entries that look fully assembled long before rehearsals begin, and ‘My System’ fits. It was written at an international songwriting camp in Iceland – it shows – and, according to reporting gathered on the song’s reference page, it set a Melodifestivalen record for the most foreign songwriters on one entry.
History
As for the track record, Sweden remains Sweden. It finished 9th in 2024 with Marcus & Martinus’s ‘Unforgettable’. 4th in 2025 with KAJ’s (tipped to win by almost everyone) ‘Bara bada bastu’. Sweden has qualified from the semi-finals 20 times out of 21 since that format was introduced. And you can’t help but feel they need to miss out again if Melodifestivalen is to stage any kind of return to form. I’m not sure this year will be that sort of year. The overall field is too middle-grade.
So, yes, Sweden still feels likely to qualify. Their entry tends to get points for competence alone before anyone has decided whether they actually love the entry. Juries will likely reward the polish. Televoters may be cooler unless the staging gives it more personality than the song currently does. It is efficient, market-tested and thoroughly presentable.
4 Points
