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Eurovision isn’t one to pass up a party – and what bigger excuse than turning 70? Yes, in 2026, the Contest celebrates seven decades of uniting Europe (and beyond) with key changes in music, costumes, politics, and pyro. Thanks to JJ’s Wasted Love win in Basel earlier this year, the anniversary bash will happen in Austria, and the EBU has kicked off the festivities with a shiny new look and logo.
Out with the Script, In with the Heart
The familiar Eurovision logo, the swirly hand-drawn script launched in 2004 and tweaked in 2014, has finally been given a makeover. The new version keeps the one thing you’d recognise from a mile away: the iconic Eurovision heart.
But this isn’t just the same old heart. Meet the “Chameleon Heart” – a brand-new 3D icon designed to morph and adapt. Whether reflecting the host nation’s culture, a performer’s individuality, or a theme cooked up by the design team, this shape-shifter is billed as the Contest’s “emotional compass.” Expect to see it plastered everywhere from stage graphics to TikTok ads. There will be merch!
70 Layers for 70 Years
To launch it, the EBU unveiled the “70th Heart”—a layered design, with 70 rings representing each edition of Eurovision since 1956. Think geological strata, but with sequins.
Martin Green CBE, Eurovision’s Director, says the rebrand is about keeping pace with the times:
“The Eurovision Song Contest has always been about evolution—musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart—just like the Contest itself.”
He added that the new look is designed to be clearer online, to protect the brand globally, and to bring Eurovision’s various projects under one visual umbrella. Translation: you’ll be seeing a lot more of this heart between now and May.
What’s Next?
The new brand identity will roll out steadily in the lead-up to Austria 2026, with the promise of more anniversary activities and surprises. For fans, that means more hearts, more layers, and more excuses for themed hashtags.
Eurovision may be 70, but if this revamp is anything to go by, it’s not planning on growing up anytime soon.
